Building on more than a decade of support for the GAA, eir, Ireland’s largest telecommunications provider, has been announced as the official telco partner of the Camogie Association and new sponsor of the Camogie u16 All-Ireland Championships for the next three years. This partnership marks another significant milestone in eir’s long-standing commitment to Irish sport, while strengthening its connections with local communities across the island of Ireland.
Senior Camogie Players Saoirse McCarthy (Cork) and Aoife Donohue (Galway) joined 2024 All-Ireland U16A Camogie champion Aisling Foley (Limerick) at Croke Park to officially launch the sponsorship, alongside Susan Brady, Managing Director of Consumer and Small Business at eir and Uachtarán of the Camogie Association, Brian Molloy.
The three-year agreement, commencing with the upcoming season, reflects eir’s continued investment in grassroots initiatives as well as its commitment to advancing women’s sport. As a partner of the GAA since 2011, eir’s new sponsorship compliments its ongoing support of the GAA All-Ireland Hurling Championship, which is now in the second of a five-year partnership agreement.
Susan Brady, Managing Director of Consumer and Small Business at eir, expressed her enthusiasm about the new partnership, saying: “At eir, our purpose is to connect for a better Ireland, and one of the ways we achieve this is by building long-term partnerships within our communities. We are delighted to expand our collaboration with the GAA and support the growth of camogie, raising the profile of women’s sports across Ireland. As the official telecommunications partner of the Camogie Association and sponsor of the U16 All-Ireland Championships, we are committed to nurturing the next generation of sporting heroes and role models.
“This partnership not only underscores our belief in the power of sport to unite communities, but also highlights our dedication to supporting women and girls in sport at every level. At eir, inclusivity and equality are core to everything we do, and we are proud to stand alongside these young athletes as they continue to defy expectations and inspire future generations.”
Uachtarán of the Camogie Association, Brian Molloy, also welcomed the announcement: “We are delighted to welcome eir as our official telco partner and sponsor of the Camogie U16 All-Ireland Championships. Since 2011, eir has been a steadfast supporter of the GAA, and this expanded partnership will be a great boost for the development of camogie. With eir’s support, we look forward to expanding the visibility and exposure the U16 Camogie Championship to an even wider audience, ensuring the continued growth of camogie and providing a platform for the sport’s talented young players to thrive.”
This partnership strengthens eir’s inclusive brand vision, “eir for all,” by championing greater visibility and opportunities for women and girls in sports. It aligns with the company’s broader mission of investing in local communities, while advancing the development of cutting-edge digital infrastructure to support Ireland’s future.
Brady further emphasised: “Camogie embodies the resilience, teamwork, and sense of community that reflect our core brand values. As we invest €250 million annually to expand Ireland’s largest Gigabit fibre broadband network and best available 5G mobile network, we are empowering communities across the country. We are proud to bring superfast connectivity to every county, helping to bridge the digital divide and support local growth.”
Since 1985, eir’s commitment to supporting local communities through inclusive sports has been a core part of its mission, starting with its sponsorship of Special Olympics Ireland. As one of Europe’s longest-running corporate partnerships, eir’s support extends to the Special Olympics Young Athlete Programme, which enables children with intellectual disabilities to participate in sports. This initiative helps build confidence and instils essential life skills from an early age, reflecting eir’s dedication to fostering inclusivity and empowerment through sport.
Stay updated on eir’s sponsorship of the Camogie Association and u16 All-Ireland Championships by following @eir.Ireland on Instagram, @eir on X (formerly Twitter), and Facebook at www.facebook.com/eir.
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