Tipperary's Caoimhe Bourke along with other GAA stars were in attendance to help launch the new sponsorship and lend some advice to the young Féile players in attendance.
The John West Féile na nGael and Féile Peile na nÓg are national festivals for gaelic football, ladies gaelic football, handball, hurling and camogie played at under 14 level involving teams from across the Gaelic Athletic Association(GAA).
John West will be supporting the Féile with a fully integrated marketing campaign including digital content, social media updates, sampling and experiential activity for the duration of the festivals.
Peter Rooney, Country Manager at John West Ireland said, "We are delighted to announce this three-year sponsorship deal with the GAA and Féile. It marks another important step in our renewed commitment to promoting a healthy, well-balanced diet amongst the Irish population and in particular the teenage generation that will competing in this superb national festival. The GAA is an incredible community-based organisation and we are proud to support what is a true celebration of our national games."
GAA President, Aogán O Fearghail said of the new sponsorship, "I am delighted to welcome such a prestigious and well recognised brand as John West on board for Féile, which is a unique competition in the GAA family. The ethos of Féile is to ensure that all players are given the opportunity to play and foster links and friendships with other clubs."
"The GAA and John West share a common vision in long term commitment to health and the Féile is the perfect vehicle to foster those values at a grassroots level."
This year's Féile competitions provides an opportunity for:
· Under 14 players to participate in an annual competition of Hurling/Camogie, Handball and Gaelic Football/Ladies Gaelic Football
· Clubs to experience playing against teams from other Counties/Provinces·
· Clubs to foster links with other Clubs in other Counties/Provinces·
· Counties to celebrate Gaelic games by acting as hosts·
· John West sampling across both weekends
The John West Féile na nGael and Féile Peile na nÓg National tournaments will be held in Tipperary/Waterford, 17th – 19th June 2016 and in Kerry, West Limerick and West Cork, 24th – 27th June 2016.