The GAA and GPA are delighted to announce a new partnership with Glanbia Consumer Products to promote the new Avonmore Protein Milk which will be launched next month.The ten year revenue share agreement will see a percentage of all sales going towards the GPA Player Development Programme, supported by the GAA. This Programme assists county players in critical areas of their off-field lives including education, career and personal development, health and wellbeing.
Avonmore Protein Milk is a great tasting Low Fat Milk produced by one of Ireland’s best known and most trusted brands. It contains 50% additional protein for muscle development, providing a convenient and easily accessible source of protein throughout the day for everyone who enjoys sport, helping them to prepare for the next challenge. As a natural protein source, Avonmore Protein Milk helps rebuild and grow muscle mass as well as providing a good source for calcium, vitamin B12 and added vitamin D.
Michael McArdle, Commercial Director for Glanbia Consumer Products said: “While Avonmore Protein Milk is ideal for everyone who enjoys sport to add to their food and drink intake, we are very pleased that the GAA/GPA has agreed to support its launch and so many high-profile players from across football, hurling and camogie are becoming involved as brand ambassadors.
“We are extremely pleased through this agreement to be in a position to contribute to the GPA Player Development Programme.
“Over the years Glanbia has been a corporate supporter of the GAA at county levels, particularly through our Avonmore brand. This partnership is a logical extension of that long-standing partnership.”
Speaking about the new commercial partnership between Glanbia Consumer Products and the GAA/GPA, Uachtarán Chumann Lúthchleas Gael Liam Ó’ Néill said:
“This new arrangement involving Glanbia and the GAA/GPA is a fantastic development for all parties concerned. In partnering with Glanbia Consumer Products, we will be working with a respected brand on a healthy product familiar to us all. Our players are fantastic ambassadors for our games on and off the field and given their commitment to our games and their adherence to the highest possible standards this is an excellent fit for all.”
Peter McKenna, Commercial and Stadium Director added: “This is an exciting new development and one we are hugely enthused by. Glanbia’s presence in households through the popularity of their products means in many ways they mirror the GAA and GPA. We are confident that this will be reflected in the roll of out of the product. I wish everyone involved every success with it and I believe it will make a noteworthy contribution to the Player Development Programme over the course of the next decade.”
GPA Chief Executive Dessie Farrell said: “We are delighted to form this new long-term partnership with Glanbia, one of Ireland’s most outstanding global businesses. As a leading international performer in the area of nutrition our agreement to endorse Glanbia’s Avonmore Protein Milk is a perfect fit for the GAA and GPA. Sales of this healthy, Irish-produced product will help strengthen our Player Development Programme as we strive to make a meaningful difference to the off-field lives of our county hurlers and footballers. I’d like to thank all involved in reaching this agreement and in particular Glanbia who continue to strengthen their long-time support of Gaelic games.”
A number of brand ambassadors have been appointed to promote Avonmore Protein Milk whose images will feature on the cartons.
They include hurlers Tommy Walsh (Kilkenny), David Burke (Galway), Richie McCarthy (Limerick), Patrick Horgan (Cork), Tony Kelly (Clare), footballers Jack McCaffrey (Dublin), James O'Donoghue (Kerry), Conor McManus (Monaghan), Michael Newman (Meath) along with ladies football star Angela Walsh (Cork) and Wexford camogie ace Mags Darcy.
