AIB ENABLES FANS TO SEE THE CAMOGIE CLUB CHAMPIONSHIPS FROM THE PLAYERS’ PERSPECTIVE FOR THE FIRST TIME EVER
For the first time in Gaelic Games, and the first time ever in competitive women’s sport, Camogie players will wear a camera on the field of play, giving fans a never-before-seen perspective of one of #TheToughest Championships in the world
AIB, proud sponsors of the Camogie All-Ireland Club Championships, teamed up with Aisling Maher (St Vincent’s, Dublin) and Aoife Prendergast (Dicksboro, Kilkenny) to launch ‘Meet #TheToughest’, a new content series that will showcase the final stages of this year’s AIB Camogie All-Ireland Club Championships, through footage captured by cameras worn by players on the field of play.
For the first time ever in Gaelic Games, AIB’s ‘Meet #TheToughest’ series will allow viewers to experience the game from the perspective of the players on the pitch. In what is also a world first in competitive women’s sport, two players will wear a camera during the AIB Leinster Camogie Senior Club final between St. Vincent’s of Dublin and Kilkenny’s Dicksboro at Netwatch Dr. Cullen Park in Carlow this Sunday, November 19th, which will enable fans to experience the action from a unique perspective when the episode is released.
Proud sponsors of the Camogie Club Championships for 11 years, AIB knows what it takes to compete in #TheToughest matches in Gaelic Games. The content aims to get under the skin of what it truly means to be #TheToughest, and will take viewers right onto the field of play, allowing them an insider’s glimpse into life on the pitch for the first time ever. The action will unfold through the eyes and voices of the players, allowing fans to both hear and see every key moment, showcasing the game from the players’ own perspectives, and highlighting their speed, skill and dedication.
The launch episode for the series, which was unveiled today, and can be viewed here https://youtu.be/ahMr8Zfxt00, gives fans a unique insight into what it takes to compete in #TheToughest AIB Camogie Club Championships. Over the coming weeks – as the battle for a spot in Croke Park on December 17th heats up – join AIB and the players on the journey, as they track the battle for Senior Camogie Club Championships honours and see some of #TheToughest athletes in Irish sport get the recognition that they deserve.
Speaking at today’s launch, AIB Chief Marketing Officer, Mark Doyle said: “At AIB, we have always been extremely proud of our ability to bring new perspectives and incredible stories to life through the Club Championships, and this year is no different. We are thrilled to be showcasing the sport of camogie through our new ‘Meet #TheToughest’ series. These players train so hard, and dedicate so much to their sport, and we are delighted that we are able to showcase this commitment from their perspective for the very first time. As a long-standing partner of Camogie, we wanted to embrace the chance to showcase the skill of Camogie players, bringing its significant fan base even closer to the action through a brand new perspective, and supporting increased visibility for the game. This series will give fans a unique insight into camogie, that we have no doubt will create excitement and an increased appreciation for the skill levels of the players, and the intensity at which they compete. We know that these players represent their clubs and communities with dedication, pride and passion, and we cannot wait to watch the stories unfold.”
Also speaking at today’s launch, Uachtarán an Cumann Camógaíochta, Hilda Breslin said: “We are really excited to see such new innovation being brought into Camogie and are delighted to see the players and the game being platformed in such a unique and compelling way by AIB. Getting fans closer to the game and allowing them to see camogie through the players’ eyes is really exciting. We are looking forward to seeing the action, the skill and the support highlighted and elevated in this series over the coming weeks. We are on countdown now to the All-Ireland finals in December and this unique insight into the Camogie Club Championships will allow fans to get a unique perspective of the players and the game.”
The new ‘Meet #TheToughest’ series is the latest installment from AIB as they continue to tell the stories of #TheToughest of the AIB Club Championships in unique and compelling ways. It follows on from AIB’s innovative 2022 series, ‘Tailteann Cup: Mic’d Up!’, which saw AIB bring fans across the white line with mic’d up inter-county footballers, allowing them to hear all of the action on the pitch for the first time in Gaelic Games.
To follow all of the latest ‘Meet #TheToughest’ Championship action, and keep up to date on everything that’s going on in the AIB Club Championships, follow AIB GAA on social – @AIB_GAA on Twitter, Instagram, Facebook and YouTube.
