AIB RELEASES THIRD EPISODE OF ‘MEET #THETOUGHEST’ SERIES FOLLOWING CLOSELY CONTESTED AIB CAMOGIE ALL-IRELAND SENIOR CLUB CHAMPIONSHIP FINAL
Bringing fans to the heart of the action, the episode focuses on the varying perspectives of the AIB Camogie All-Ireland senior club final between Sarsfields and Dicksboro as the Kilkenny side claimed their first ever AIB Camogie All-Ireland senior crown.
AIB, proud sponsors of the AIB Camogie All-Ireland Club Championships, today released the third episode of ‘Meet #TheToughest’, a content series which gives fans a never-before-seen perspective into the AIB Camogie All-Ireland senior club championships. This week’s episode gives an unparalleled angle of the on-pitch action between Sarsfields and Dicksboro in what was a thrilling affair that saw the Kilkenny club win their first ever senior club All-Ireland title.
The third instalment of ‘Meet #TheToughest’ features footage captured through the viewpoint of Camogie referee Ray Kelly as he officiates one of the biggest days in the Camogie calendar. This footage is combined with a unique look at the intense on-pitch action, showcased through fans watching on in the stands.
The tightly contested final saw three-in-a-row chasing Sarsfields take on first time finalists Dicksboro and neither side disappointed – providing an exhilarating game for all spectators both in stadium and at home. Dicksboro hit the ground running with corner-forward Aoife Prendergast leading from the front while Siobhan McGrath kept Sarsfields in tow with a first half goal. As the second half progressed the game could have gone either way with both sides taking the lead and levelling. The Kilkenny club powered on with a series of late scores to win their first AIB Camogie All-Ireland senior club title by a four-point margin of 0-18 to 1-11.
The ‘Meet #TheToughest’ series aims to get under the skin of what it truly means to be #TheToughest, takes viewers directly onto the field of play, allowing them a unique, insider’s glimpse into life on the pitch, allowing fans to both hear and see key moments, showcasing the game from the players’ and referees’ points of view. The two previous episodes in the series featured footage captured at the AIB Camogie Leinster senior club championship final between St. Vincents and Dicksboro and the AIB Camogie All-Ireland senior club championship semi-final between Sarsfields (Galway) and Sarsfields (Cork). Both episodes can be viewed by visiting the following links –
Episode 1: www.youtube.com/watch?v=bz0vKEzaWEE&t=7s
Episode 2: www.youtube.com/watch?v=-VO2GONeRdk&t=53s
Speaking about the third episode of ‘Meet #TheToughest’, AIB Chief Marketing Officer, Mark Doyle said: “After what was yet another thrilling season of Club Camogie featuring the skills, triumphs and upsets it brings, last weekend saw another fantastic contest between Sarsfields of Galway and Kilkenny’s Dicksboro in the AIB Camogie All-Ireland Club Championship final. A gripping affair from throw-in, the much-anticipated match-up presented a fantastic display of passion, heart, perseverance, and wrote history as both sides vied for the coveted All-Ireland title. Epitomising what it really means to represent their club on the biggest stage, we at AIB are delighted to follow these players, teams and fans who make the Club Championships so special every season. We are proud to have Meet #TheToughest culminating on the biggest day in the Camogie calendar which gives on-pitch insight into what it means, to not just the players, but the wider team, fans and officials involved in making the Club Championship so unique.”
Uachtarán an Cumann Camógaíochta, Hilda Breslin added: “This year’s AIB Camogie All-Ireland final gave fans and new audiences a showcase of the excitement and skill-level of our top club teams who give it their all representing their club, communities and families. We are delighted to see the third instalment of ‘Meet #TheToughest’ highlighting what this means to the wider Camogie family and how the passion and joy of the game permeates throughout the communities who support their teams to the very end. This season of Camogie has been a special one, giving fans of the sport and new audiences an untold perspective of what really makes these players #TheToughest. A newfound appreciation and awareness of the sport has been brewed across the country and has positively impacted the wonderful game and the players who commit their all each season.”
The new ‘Meet #TheToughest’ series is the latest content from AIB as it continues to tell the stories of #TheToughest players of the AIB Club Championships in unique and compelling ways. It follows on from AIB’s innovative 2022 series, ‘Tailteann Cup: Mic’d Up!’, which saw AIB bringing fans across the white line with mic’d up inter-county footballers, allowing them to hear all of the action on the pitch for the first time in Gaelic Games.
To follow all of the latest ‘Meet #TheToughest’ Championship action, and to keep up to date on everything that’s going on in the ‘AIB Camogie Senior Club Championship’, follow AIB GAA on social – @AIB_GAA on Twitter, Instagram, Facebook and YouTube.
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