- Liberty Insurance confirm partnership with new 3-year sponsorship deal
- All knockout matches of the All-Ireland Senior Camogie Championship to be broadcast live on RTÉ
- Offaly’s Michaela Morkan and Kilkenny’s Collette Dormer to support Liberty Insurance ‘Camogie Made Me Ready for the Real World’ campaign
The Camogie Association are delighted to announce that Liberty Insurance has agreed a new sponsorship deal to extend their partnership of the All-Ireland Camogie Championships and Camogie All-Stars Awards by a further three years.
Liberty Insurance first came on board as sponsors of the All-Ireland Camogie Championships in 2013, during which time the competition has experienced huge growth in popularity with both attendances and media coverage growing significantly.
Launching this year’s Championships, Camogie Association President Kathleen Woods said that the continued growth of attendances and television audiences of the All-Ireland Championships underlined the strength of the game and the continued growing appeal of Camogie on the national stage.
“Liberty Insurance have been a great partner of the Camogie Association over the past five years and I am delighted that we are extending this partnership for the next three years. Camogie has achieved huge growth over the last number of years, with more people watching and playing than ever before.
“I am also very pleased to see the continued support for our game and the opening weekend of fixtures promises to whet the appetite for the summer ahead as we look forward to another exciting Championship.”
Commenting on the new sponsorship, Deirdre Ashe, Director of Customer & Markets at Liberty Insurance, said: “Liberty Insurance is delighted to be sponsoring the All-Ireland Camogie Championships and Camogie All-Stars Awards and extending our partnership with the Camogie Association. 2018 has been another important year for women in sport and we’re proud to be taking our partnership to a new level.
“We are passionate advocates for greater involvement and awareness of Camogie and more broadly, all women in sport in Ireland. Through our collaboration with Camogie players and the Camogie Association, we know that the sport brings new skills and experience to girls and women in cities, towns and villages across the country. Our new ‘Camogie Made Me Ready for the Real World’ campaign demonstrates this belief, showcasing how players can and do apply these skills to their professional lives.
“We’re looking forward to working with the Camogie Association to build new initiatives that help Camogie players of all levels and abilities, to realise their potential.”
All knockout matches in this year’s All-Ireland Senior Championship will once more be broadcast live on RTÉ beginning with the Quarter-Finals on Saturday August 4th.
The Camogie Association also confirmed today that it will be launching a marketing campaign targeting increasing attendances across the Championship and in particular the All-Ireland Finals in Croke Park on Sunday September 9th with further details of the campaign to be revealed over the coming weeks and months.
Liberty Insurance added to the excitement by announcing that it will run an innovative summer campaign – ‘Camogie Made Me Ready for the Real World’ which will focus on a number of key Camogie players and how their dedication to the sport has helped them throughout every aspect of their lives.
Fixtures: Saturday June 9th
Liberty Insurance All-Ireland Senior Championship (Group 1)
Galway v Clare, 5pm, Pearse Stadium, Galway
Limerick v Kilkenny, 5pm, Bruff GAA
Liberty Insurance All-Ireland Senior Championship (Group 2)
Dublin v Offaly, Venue & Throw-in TBC
Tipperary v Meath, 5pm The Ragg
Cork v Wexford, Venue & Throw-in TBC